
Plaza Metropolitana 24 de Septiembre
Plaza Metropolitana 24 de Septiembre is not just the main square of Santa Cruz de la Sierra: it is the city’s urban origin, its symbolic center, and the most representative space of Santa Cruz’s identity. Here, colonial history, religious faith, daily life, and the modern growth of a city that has transformed from an isolated village into one of the most dynamic urban centers in South America converge. Metropolitan Plaza September 24
Visiting this square is to understand Santa Cruz from its very roots. Everything revolves around it: the streets, the memories, the celebrations, the gatherings, and also the social transformations. Therefore, more than a tourist attraction, Plaza 24 de Septiembre is a living space to be experienced, felt, and shared.
📍 Location: Kilometer Zero of Santa Cruz de la Sierra
Plaza 24 de Septiembre is located in the historic center of Santa Cruz and is considered the city’s kilometer zero. From this point, the first urban layouts were organized, and to this day, it remains the most important geographical and social landmark.
Immediate surroundings:
- San Lorenzo Cathedral Basilica
- Historical and administrative buildings
- Museums, libraries, and cultural centers
- Traditional cafes, restaurants, and hotels
- Pedestrian streets and shopping areas
🕰️ Historical origin of the plaza: from colonial layout to regional symbol
As in many cities founded under the Spanish model, the central plaza was conceived from the beginning as the organizing axis of urban life. In Santa Cruz de la Sierra, this space was, from early on, the place where civil power, religion, and community life were concentrated.
The name “September 24th” commemorates the cry for independence in Santa Cruz in 1810, a fundamental date in regional and national history. Since then, the plaza has also become a symbol of identity and civic pride.
Throughout the centuries, the plaza has witnessed:
- Historical proclamations
- Political and civic events
- Religious processions
- Urban transformations
- Profound social changes
Each stage of Santa Cruz’s history has left its mark on this space.

⛪ The Cathedral and the Plaza: An Inseparable Axis
One of the most striking features of the area is the direct relationship between Plaza 24 de Septiembre and the Basilica Cathedral of San Lorenzo. This connection reinforces the plaza’s historical role as a religious, social, and cultural center.
From the plaza:
- You’ll get the most iconic view of the cathedral.
- Processions and liturgical celebrations take place here.
- You’ll understand the role of faith in Santa Cruz’s history.
This urban ensemble is the most recognizable image of Santa Cruz de la Sierra.
☕ What to do around Plaza 24 de Septiembre
From the plaza you can:
- Have a coffee at traditional cafes.
- Visit nearby museums and galleries.
- Explore historic streets.
- Enjoy the local cuisine.
- Start a city tour of the old town.
Everything is within walking distance, making this a strategic location for urban tourism.
✅ Practical Recommendations
- Visit early in the morning or at sunset due to the weather.
- Combine the plaza with the Cathedral and nearby museums.
- Respect monuments and green spaces.
- Ideal as the beginning or end of a tour of Santa Cruz.
✨ Why is Plaza 24 de Septiembre a must-see?
Because it is the historical, cultural, and emotional heart of Santa Cruz de la Sierra. Everything the city was, is, and aspires to be, in one way or another, passes through this space.
Here, Santa Cruz is understood not only as a tourist destination but as a living, breathing city.
Plaza Metropolitana 24 de Septiembre is much more than a plaza: it is collective memory, a meeting point, a cultural stage, and an urban symbol.

